Sometimes I see and read something that stops me in my tracks, something which helps me look at things differently.

I received this email back from a friend as we swapped messages on investing and building up content.

“…I will continue to invest as discussed, and I am looking at building the long term portfolio for the families future. Meanwhile, I feel the podcasting and video creation are good assets too to build the foundation for another future option.”

The part that blew me away was the reference of content as ‘assets.’

It is true, they can be framed as assets.

I love this. It is an excellent way of framing it. I told him I was stealing that because It is simple and focused.

I have stolen it, and I am sharing it with you.

Enjoy.